Today, competition online is fierce. The content on your business website has the power to extend your business’s reach beyond your current customers with the proper keyword useage and on-page SEO. Content that is excellently prepared, researched, and purposefully executed propels firms to the top of the internet ladder.
Forever gone are the times when blogging was a hobby only for writers. Today, blogging has a purpose in the business world, too. When utilized correctly, blogging is a useful marketing tool, even for small businesses. Let’s review simple SEO techniques using well-written blog posts.
SEO Increases Visibility
The fight to the highest spot on the search engine results page (SERP) is a brutal one. Your content plays a direct role in your search engine standings. Search Engine Optimization (SEO) helps ensure that your content is worthy of a high ranking on search engines. Business blogs are a boost to SEO because blogs allow you to have an unlimited amount of material, which can play a role in your SEO rankings and online visibility. Here’s how SEO works to your advantage with a blog:
Keywords are a great indicator of the language your business speaks. If your business language matches up with your customer’s language, you are doing something correctly. How do you learn your customer’s voice? Keyword research is the answer.
Consumers create keywords by consistently searching for information using the same words or phrases. Search engines become familiar with the terms and produce results for the consumers based on matches. The more content you have on your business website, the better the chances of matching words being typed into the search engine by consumers, thus producing higher optimization.
It’s essential to be diligent in your approach to discover what your audience is seeking to find. Learning about the needs of your audience pays off. It increases the opportunity for you to produce blog posts that increase your SEO value by using keywords. Keywords are not going anywhere anytime soon.
On a regular basis, search engines like Bing and Google branch out programs known as “bot” or “spider” to scour the internet, to index and examine every web page. A blog post is an example of a web page.
When the bot or spider stops to examine a web page, it focuses its attention on a few specific places on the web page. Because of this focus, SEO keywords work best when strategically placed where the spider or bot is looking at the most, according to WordStream.
Before you examine those targeted areas, make note that Google frowns heavily upon stuffing too many keywords in a text. Google may even infringe on punishment in those instances by lowering your search ranking. Focusing on only one single keyword is also problematic, on the contrary, so is using many keywords. The perfect mix on average is between 5 to 10 keywords for SEO optimization.
Just as important as the keyword itself, is also the keyword placement. According to Wiregrass, “being relevant and using keywords related to your products and services you offer on your site will help your SEO ranking when someone uses search engines to find your site.” Here is a guideline to consider when placing keywords:
Position keyword(s) in the article subheadings and headline. A professionally written web article will typically contain a headline, and text content is broken down into subheadings.
Make sure the keyword is within the first 25 words of your page. The Google bot or spider often looks more at the first paragraph. Chances are, the first paragraph or at least parts of it will display in the search results in conjunction to the title page.
The keyword also belongs within the last 25 words of the text.
Bold keywords or link keywords to other web pages. In doing so, you are calling attention from the search engine bots and spiders.
When positioning keywords, to prevent from sounding repetitive and redundant, it helps to make text look more natural to search engine spiders to use variations. Change from singular to plural forms of a word or vice versa. Use synonyms or different versions of the keyword. Alter the word order. Add relevant keyword modifiers using descriptive words or location identifiers.
Beyond keywords or metadata, many search engines provide individuals and businesses with methods for boosting and solidifying their presence on that particular engine. For instance, Google provides ways for businesses to create a presence on Google, including contact information, a link to a website, a place to leave reviews, and much more. Integrating your business into these platforms greatly assists customers in finding you on a given search.
In your business blog posts, strategically linking is essential to SEO. A correlation exists between the number and quality of links to your site and the search engine traffic your site gets on a regular basis. For a small business, this means that more links equal more search engine traffic, which produces more consumers.
Keep in mind that all links are not equal. According to Knowledge Enthusiast, “linking to another source that offers the same service or product as you is helpful with your website indexing, but it’s also linking potential readers/customers to your competitors.” It’s also useful to link to one or two other posts on your site regarding a similar topic.
Title and Subtitles
Strategically choose the title and subtitle of your blog post carefully. Use H1 coding as the title, which is the most critical SEO element of your post. Designate any subtitles with H2 tags, as they add the next most value regarding SEO in your post. Your title needs to contain at least one keyword placed thoughtfully near the beginning of the title.
While metadata encompasses several components, according to Moz, two continue to play a significant role in SEO and CTR (click through rate):
Meta description. This is a 160-character synopsis of the webpage’s content. While a meta description may not increase your ranking, a well-written meta description will entice the consumer to click on your link when it appears as a search engine result.
Meta title. This is a 10-word or 70-character title of the webpage. This title should flow consistently with the meta description. The title is the clickable link the consumer will see. The most potent keyword should be at the beginning, such as the brand name or the product.
Climbing to the top of the search ranking can be hard and challenging work. In the end, it is worth the time and effort because you will start to see the return on your investment in relation to organic traffic. You can base your SEO success on your ability to do everything within your power to help perfect your website and outrank the competition. With the correct SEO knowledge, you can get started on the process today.